Matthew Spencer
Debut Author – Squarespace Website Build
Industry: Publishing/Author
Matthew Spencer is a brilliant new voice in Australian crime writing, with his debut novel Black River earning widespread attention across Australia, New Zealand, the UK, and the US. When we first connected, Black River was already making its way into bookstores—but Matthew didn’t yet have an online presence to match the momentum of his launch.
We got to work straight away.
From securing the domain to planning the structure and building the site, this was a fast-paced and collaborative project. In just three weeks, we created a clean, stylish author website that honours both Matthew and his incredible debut. The site includes dedicated space for Black River, links to purchase, media features, reviews, and an easy path for readers and journalists to connect with him.
Alongside the design and development, I implemented a targeted SEO strategy to help Matthew get found online. The result? A strong, steady stream of organic traffic from search—exactly what you want when launching a new book into the world.
This project was a true joy. Matthew is not only a gifted writer but also a generous, thoughtful human, and it was an honour to be part of his debut. Watching Black River take off has been a real highlight.
“Kelly built my website and has kept it running brilliantly for me since my book was published in 2022. She also set me up on social media and continues to look after me there. Professional & fun and a great sounding board for all things digital & creative. Kelly came highly recommended—& I highly recommend Looking Glass Creative.”
