Squarespace Website Designer
Creating SEO-Smart Sites
✓ Stylish
✓ Intuitive
✓ Thoughtful
✓ Professional
Strategic web design services for creative, service-based, and small businesses looking for a custom Squarespace website that feels aligned, works beautifully, and helps attract the right clients.
Hi! I’m Kelly, your designer
Who do I work with?
✓ Small business owners
✓ Creatives and authors
✓ Service providers
✓ Founders needing a first website
✓ Businesses ready for a redesign
Whether you’re launching your first business, redesigning an outdated website, or ready for a more strategic online presence, I create custom Squarespace websites for creative, service-based, and small businesses who want a site that feels like them and works hard behind the scenes.
Trusted by Businesses, Authors & Creative Brands
From authors and publishers to service businesses and not-for-profit organisations, I design Squarespace websites that balance beauty, clarity, and strategy.
Custom Squarespace Website Design
Beautiful, strategic Squarespace websites built to reflect your brand and support real business growth.
Squarespace Web Design Packages
Flexible web design packages designed to support different stages of business, whether you need a brand-new site or a focused redesign.
Choose:
Foundation if you’re just getting started
Choose:
Signature if you want a polished website with a guided process
Choose:
Website in a Week if you want a fast-tracked VIP experience
Squarespace Website Redesign
Refresh an outdated or cluttered site with clearer messaging, stronger structure, and a more polished user experience.
Choose:
Redesign if your current website no longer reflects your business
Website Support & SEO Guidance
Ongoing support, strategic direction, and SEO-smart improvements to help your website keep working after launch.
Choose:
SEO Services if your website is not being found
Advanced Functionality / Development Support
Where needed, custom code and thoughtful technical enhancements can be added to improve functionality and create a more tailored Squarespace experience.
How It Works:
We chat about your goals, your business, and whether we’re the right fit.
1. Book Your Call
You’ll receive guidance, prompts, and clear direction so everything feels calm and organised.
2. Prepare Your Content
Your Squarespace website is designed and built in a focused, strategic process.
3. Build Your Website
We polish the final details, launch with confidence, and you receive post-launch support.
4. Refine, Launch & Support
Trusted as a Squarespace Specialist
Post-Launch Support
Your website is live, but help doesn’t stop there if you need it.
Squarespace Maintenance Packages
Ongoing Squarespace website care for businesses who want their site kept updated, polished, functioning properly, and SEO-aware, without having to do it all yourself.
Essentials
Choose:
Essentials if you only need a few adhoc updates
Growth
Choose:
Growth if you need regular changes and ongoing support
Priority
Choose:
Priority if you need a more hands on monthly management
Why Choose Looking Glass Creative?
Strategic, Not Just Beautiful
Your website is designed to look good and work hard, with clarity, structure, and SEO-smart thinking built in.
Personal, One-to-One Support
You work directly with Kelly throughout the project, with a collaborative process that feels organised, calm, and human.
Squarespace Expertise with Flexibility
As an experienced Squarespace designer, Kelly can create clean, custom websites and incorporate code or advanced functionality when it genuinely improves the result.
Designed for Real Businesses
Whether you need a brand-new website, redesign, or focused support, the process is tailored to your stage of business and your actual goals.
Hi, I’m Kelly Morton
✓ Sydney Squarespace website designer
✓ SEO-smart approach
✓ Digital marketing background
✓ Strategic and collaborative process
✓ Friendly, jargon-free support
✓ Massive Beatlemaniac
Kind Words
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![The logo for The Royal Human Society of NSW. Founded in 1877. Image of a red cross, blue background and a gold lion with a crown.]()
★★★★★
“Looking Glass Creative built our new website in 2024 and performed well above our expectations. Kelly set out the process very clearly, assisted with the development of our brief, offered options for the layout, navigation and look and feel, and designed an excellent online form for bravery award nominations.
Kelly is also extremely efficient in responding to ongoing client needs, entering updates and carrying out monthly site maintenance. Above all she is an excellent communicator, unfailingly cheerful, and nothing is ever too much trouble.
Our website is a success and I cannot recommend her highly enough.“
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![A man holds a long-lensed camera, cradled under the other arm as he looks at the camera]()
★★★★★
“Kelly at Looking Glass Creative built my website and it was a fantastic experience.
My needs were complex and it involved so many moving parts. Out of the many hundreds of images I provided Kelly built a site with impact, clarity and ease of navigation and it simply has the wow factor I was looking for, I have no hesitation in recommending her services, she changed layout and images to meet my needs and i believe she offers great value for money, thanks Kelly, you were a joy to work with“ -
![A photo of Kelly Allen smiling and looking to camera. Above her is the text North Shore Doula]()
★★★★★
“Kelly is an absolute gem and I highly recommend her if you're looking for someone to genuinely help you with your website's SEO.
I had just launched my brand new site and needed some expert help to get it ranking. Within a few weeks of our work together, my site was ranking number one for my search term.
I am so impressed with Kelly's knowledge and professionalism, plus she has the best laugh ever!“
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![A woman stands smiling with her hand on her maroon blazer]()
★★★★★
“Don’t hesitate for a second—Kelly is incredibly professional, detail-oriented, and an absolute pleasure to work with.
She transformed our website from being completely nonfunctional to something we’re truly proud of. Her expertise and dedication made all the difference!“
— Mel Hevey, Bookkeeper and Director of ELM Business Support Services
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![A woman sits a a desk with her arms folded on the table smiling at the camera]()
★★★★★
“Kelly transformed my out of date website and I'm so happy with the result. She's a joy to work with - creative, patient and awesomely efficient.
For all authors, she's a dream come true because she's worked in publishing and in digital marketing. I can't recommend her highly enough.“
Years in Business
Websites Built
Industries Served
Recent Squarespace Website Projects
Photojournalism Website Design
Name: Mike Bowers
Industry: Photography, Media & Journalism
Challenge: Design a digital archive that balanced visual impact, storytelling, and usability across a large and varied body of work.
Result: A timeless, image-first website that honours Mike’s legacy and invites visitors to explore his career and photography seamlessly.
Author Website Redesign
Name: Belinda Alexandra
Industry: Publishing & Author Branding
Challenge: Refresh an established author website to feel calmer, more contemporary, and easier to navigate while supporting a growing catalogue of books, media, and reader engagement.
Result: A refined, minimalist redesign that brings clarity and elegance to Belinda’s online presence while creating a seamless experience for readers.
Holistic Wellness Website Design
Business Name: Metaphysical Compass
Industry: Wellness & Metaphysical Services
Challenge: Create a cohesive and professional online presence that could support multiple offerings without feeling confusing or overwhelming for visitors.
Result: A welcoming, easy-to-navigate website that reflects Carla’s work beautifully while helping her grow her visibility, newsletter, and client base.
Peruse my Portfolio
♍︎
Peruse my Portfolio ♍︎
Squarespace Tips, Website Advice & SEO-Smart Insights
Helpful articles on planning your website, improving your online presence, and making better decisions about design, structure, and SEO.
Meet Kelly,
Your Squarespace
Website Designer
Frequently Asked Questions
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Your VIP Squarespace Website in a Week is completed across five focused days within the same week.
Before we begin, there’s a preparation phase where you’ll gather your content and complete guided pre-work. Once everything is ready, I dedicate a full week to designing and building your website, with no competing projects.
For more information, → Website in a Week ←
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Yes. Many clients come to me with an existing Squarespace website that feels cluttered, outdated, or unclear. The VIP Website in a Week works beautifully for strategic redesigns where we refine structure, improve messaging, and elevate the overall look and feel.
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I recommend allowing at least two weeks (three is ideal) to gather your content.
All final content must be submitted at least 7 days before your booked build week so I can complete my preparation. If content isn’t ready by this point, your booking may need to be rescheduled.
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We use a shared Google Drive folder where you’ll upload content, images, and files using guided prompts. Everything stays in one calm, organised place.
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Yes. Once your content is submitted, we’ll have a strategy and direction call before build week to confirm design direction and priorities.
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You’ll provide the core content, supported by copy prompts, structure guidance, and refinement of headlines and calls-to-action.
Optional copywriting support can be added and is completed before build week.
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You can provide your own images, or I can source suitable stock imagery within a defined time allowance.
Professional brand photography is always recommended where possible. -
Yes — content guidelines are in place to ensure your site stays clear, readable, and effective. Clear copy performs better than crowded pages.
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You’ll need a registered domain and an active Squarespace Core plan or higher.
Basic plans don’t allow the custom design and functionality required for this service. -
Yes, but only when it genuinely improves the site. Any extra cost recommendations are discussed and approved before proceeding.
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Revisions are structured and contained so the project stays calm and on track.
You’ll also receive 14 days of post-launch email support for technical questions. -
That’s no problem. Additional pages or functionality are discussed before booking and quoted upfront so expectations stay clear.
Ready to get started?
If this sounds like the kind of process you’ve been looking for, the next step is to book a short chat so we can make sure it’s the right fit.
BOOK YOUR
20-MINUTE CALL:
If you’re ready to explore working together, you can book a call below.
I specialise in Squarespace websites and take on a limited number of projects, so this call helps us both see if we’re the right fit.
Calls are best suited for those ready to invest in a professionally designed Squarespace website.