Siobhan McKenna
Debut Author – Squarespace Website Build
Industry: Publishing/Author
Siobhan McKenna is one of the most impressive people I’ve had the pleasure of working with: smart, thoughtful, and full of heart. As a debut author with a powerful voice and a compelling story to share, Siobhan came to me with an existing website that had good bones but needed some serious love. While the foundation was there, the site wasn’t quite serving her needs as an author or her readers.
She was gearing up to launch her first book, and it was essential that the site reflected her professionalism, passion, and personality. The brief was clear: rebuild the website to improve usability, create a clearer structure, strengthen the SEO foundations, and make sure everything looked and felt polished, engaging, and easy to navigate.
Working closely together, we redesigned the site on Squarespace, focusing on clarity, flow, and storytelling. We streamlined the layout to highlight her book and bio, added dedicated space for media coverage and reader reviews, and made it easy for people to get in touch or sign up to stay in the loop. I also implemented SEO best practices behind the scenes, optimising everything from image alt text to meta descriptions, so her site would be more visible in search and ready to grow with her writing career.
The end result is a site that feels calm, clean, and completely her. It’s a platform Siobhan can build on over time, one that reflects her journey as a writer and helps her connect meaningfully with her audience.
I'm so proud of how this project turned out. It’s always a joy to help creatives bring their work into the world, and even better when we make something beautiful in the process.
