The Signature Website
A Strategic & Polished Design
A thoughtfully designed website built using a proven structure, tailored to your business and designed to feel clear, confident, and completely you.
Hey, I’m Kelly, your designer
Trusted Web Designer for Ambitious Businesses & Creatives
Table of Contents
How It Works
What’s Included?
Built to grow with you
Why choose me?
Nice to meet you
Is this right for you?
Investment
What Happens Next?
A Few Other Costs to Keep in Mind
Frequently Asked Questions
Enquiry Form
You’re here because you want more than a basic website, but you’re not looking for a fully custom, start-from-scratch build either. If you are after a custom build, please get in contact on my contact page.
You want something that feels polished, professional, and strategic without the overwhelm of endless decisions or drawn-out timelines.
That’s exactly what The Signature Website is designed for.
This is for you if:
✓ You’re ready to invest in a website that actually represents your business
✓ You want something more refined than a starter site
✓ You don’t need a fully custom build (and all the moving parts that come with it)
✓ You’d love a clear structure to guide the process
✓ You want support, direction, and a beautiful end result
This may not be the right fit if:
X You need a large-scale custom website with lots of advanced functionality
X You’re hoping for a same-week turnaround (my Website in a Week package may suit you better)
X You’re still very early in the idea stage and not quite ready to build
X You’d rather DIY the process entirely
This package works best for businesses that want a clear, collaborative process and a polished website built with intention.
How It Works:
A clear, guided process from start to finish:
1. Get Clear
We start with a short strategy session to map out your pages, structure, and goals.
2. Build with purpose
I design and build your website using a proven framework, tailored to your content and business.
3. Refine together
You’ll have two structured revision rounds to fine-tune everything.
4. Launch with confidence
Once you’re happy, I’ll take care of the final steps to get your website live.
Your site will be connected, optimised, and ready to go, so you can start sharing it with the world.
What’s included?
Your Signature Website includes:
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✓ A professionally designed website tailored to your business
✓ A proven page structure designed for clarity and flow
✓ Strategic layout so visitors can easily find what they need
✓ Guidance on what pages to include and how they should work together -
✓ Up to 5–6 core website pages
✓ Custom styling to match your brand and business personality
✓ Mobile-responsive design across desktop, tablet, and mobile
✓ Cohesive layouts that feel calm, clear, and easy to navigate -
✓ On-page SEO setup across your website
✓ SEO-friendly page titles, meta descriptions, and URLs
✓ Heading structure designed to support readability and Google
✓ Image optimisation and formatting for performance -
✓ A collaborative, guided process from start to finish
✓ 2 structured revision rounds
✓ Personalised walkthrough videos so you feel confident updating your site
✓ Domain connection and launch support -
✓ A flexible website foundation that can evolve with your business
✓ Easy-to-update Squarespace backend
✓ Strategic structure designed to support future growth
✓ A website that looks polished now, without boxing you in later
Timeline & Investment:
Timeline:
Typically 3–5 weeks, depending on your readiness and content.
Investment:
Starting from $3,995 AUD
Final investment may vary depending on functionality, page count, and overall project scope.
50% due upfront, and the remaining balance due prior to launch.
Why choose me?
Kind words from previous clients I’ve had the pleasure of working with.
“Within a few weeks of our work together, my site was ranking number one… I am so impressed with Kelly’s knowledge and professionalism.”
— Doula, Kelly Allen
“Kelly transformed my out-of-date website. She’s a joy to work with - creative, patient and awesomely efficient. I can’t recommend her highly enough.”
— Author, Suellen Dainty
“Kelly is incredibly professional, detail-oriented, and an absolute pleasure to work with. Her expertise and dedication made all the difference!”
— Accountant, Mel Hevey
Nice to meet you:
Hi, I’m Kelly Morton
I’m a Squarespace designer, digital strategist, SEO nerd, and massive Beatlemaniac.
Why This Approach Works?
Instead of starting from a blank page, we use a proven structure that’s designed to work:
This means:
✓ Less back-and-forth
✓ Faster progress
✓ A clearer, more strategic website
You’re not figuring everything out from scratch — you’re building on something that already works, tailored to your business.
Still Not Sure If This Is The Right Fit?
● Need something simple to get started? → Choose The Foundation Website
● Looking for a polished, strategic website without going fully custom → You’re in the right place
● Ready to go all in and want it done quick sticks? → Choose Website in a Week
What Happens Next:
Send through your enquiry below
Fill out the form below with a few details about your business and what you’re looking for.
You don’t need to have everything figured out, just enough to get us started.
I’ll review your enquiry and get back to you
I’ll take a look at your enquiry and make sure the Signature Website is the right fit.
From there, I’ll guide you through the next steps to get started, including an onboarding form.
If you’d prefer to talk things through first, you’ll also have the option to book a quick call.
Lock in your project
Once you’re ready, you can lock in your project with a deposit.
From there, I’ll guide you through exactly what’s needed so we can begin smoothly and without any overwhelm.
We get started
Once everything’s in place, I’ll begin designing and building your website, keeping things clear, simple, and collaborative along the way.
A Few Other Costs to Keep in Mind:
Costs associated with your website that are not included in the build.
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Your domain (website URL) is usually your business name, for example, mine is lookingglasscreative.co.
If you don’t have one yet, I can organise your first year free. After that, they’re typically around $25/year (as a rough guide).
Already have a domain? No problem. I can connect it to your new site or transfer it to Squarespace to keep everything in one place.
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All Squarespace plans include fully managed cloud hosting and SSL.
The Core plan* is AUD $336/year or AUD $39/month. You’ll save 28% by paying annually, and I can also offer 20% off your first year when you sign up through me.
*This plan allows me to custom-code your website and create a bespoke site, just for you.
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Show your customers you mean business by sending emails from your domain eg, hello@mywebsiteurl.com or joan@mywebsiteurl.com.
Get your first year free if you set up and connect Google Workspace through Squarespace. After that, on the Business Starter plan, you’re looking at AUD $9.90 per month. If you need help setting up your email account, give me a shout.
It’s not obligatory, but think about it: if your customer emails you, what email are you contacting them back on?
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What you need:
Privacy Policy - Your site collects data (contact form, newsletters sign-ups & Google Analytics). You’re required to have a privacy policy so people understand how their data is being used & so that they may opt out.
Website Terms and Conditions (optional, but recommended)- Not just for selling items, it's about protecting the content, e.g. articles, images, etc, that would be deemed your intellectual property and the ability to use testimonials any way you see fit.
See Foundd Legal Prices* →
See Easy Legal Template’s Prices →*This is an affiliate link. I may earn a commission if you sign up using this link, at no cost to you. For further information, please see my affiliate page.
Frequently Asked Questions:
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A one-page website is a single, scroll-style page that includes everything your audience needs to know. Who you are, what you do, and how to get in touch. An ideal design for a starter website.
It’s simple, focused, and perfect for getting online without causing stress.
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The Foundation Website is ideal if you need something live, but you’re not quite ready for a full multi-page website.
If you’re feeling stressed, stuck DIY-ing, or unsure where to start, this is a great first step.
If you’re after something more in-depth with multiple pages and deeper strategy, my Website in a Week service may be a better fit.
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Most Foundation Websites are completed within around a week, depending on how ready your content is and how quickly we can move through feedback together.
The process is designed to feel calm, clear, and manageable, not rushed.
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You don’t need everything perfectly written, but you will need to provide your core content (like what you do, your services, and basic information).
I’ll guide you on what’s needed and help you shape it so your website feels clear and cohesive.
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Yes. Your website is custom-designed to suit your business and brand.
This isn’t a template or a one-size-fits-all approach. It’s thoughtful, tailored, and built to feel like you.
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Your Foundation Website includes SEO setup, such as page titles, meta descriptions, and indexing.
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Absolutely!
Your website is built with growth in mind, so we can expand it into a full multi-page website when you’re ready without starting from scratch.
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Yes — many clients start with a Foundation Website and then move into a full build as their business grows.
If you decide to expand into a full website later, I’ll credit $300 toward your build.
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The Foundation Website is $1,950 + GST.
This includes everything you need to get online with a clear, professional presence without the overwhelm.
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That’s completely okay.
You can reach out and I’ll do my best to point you in the right direction. Whether that’s my Website in a Week, or something else entirely.