The Signature Website
A Strategic & Polished Design
The Signature Website is thoughtfully designed and built using a proven structure, tailored to your business, designed to feel clear, confident, and completely you.
Hey, I’m Kelly, your designer
Thoughtful Web Design for Businesses That Mean Business
You’re here because you want more than a basic website, but you’re not looking for a fully custom, start-from-scratch build either.
You want something that feels polished, professional, and strategic without the overwhelm of endless decisions or drawn-out timelines.
That’s exactly what The Signature Website is designed for.
If you are after a custom build (I can help), please get in contact on my contact page.
This is for you if:
✓ You’re ready to invest in a website that actually represents your business
✓ You want something more refined than a starter site
✓ You don’t need a fully custom build (and all the moving parts that come with it)
✓ You’d love a clear structure to guide the process
✓ You want support, direction, and a beautiful end result
This may not be the right fit if:
X You need a large-scale custom website with lots of advanced functionality
X You’re hoping for a same-week turnaround (my Website in a Week package may suit you better)
X You’re still very early in the idea stage and not quite ready to build
X You’d rather DIY the process entirely
How It Works:
A clear, guided process from start to finish:
1. Get Clear
We start with a short strategy session to map out your pages, structure, and goals.
2. Build with purpose
I design and build your website using a proven framework, tailored to your content and business.
3. Refine together
You’ll have two structured revision rounds to fine-tune everything.
4. Launch with confidence
Once you’re happy, I’ll take care of the final steps to get your website live.
Your site will be connected, optimised, and ready to go, so you can start sharing it with the world.
What’s Included:
Your Signature Website includes:
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Typically, Home, About, Services, Contact, and Blog or similar
A proven page structure designed for clarity and flow with a strategic layout so visitors can easily find what they need.
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Thoughtful design and structure so that visitors can easily find what they need without friction.
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A refined colour palette and typography selection to ensure your site looks cohesive and professional.
Custom styling to match your brand and business personality.
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You won’t be left staring at a blank page, I’ll help you prepare your content before we begin.
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On-page SEO setup across your website.
Page hierarchy, titles and meta descriptions added, images optimised and named correctly, alt text and more, as well as your site submitted to Google so it’s set up properly from day one.
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Your Squarespace website will look great on desktop, tablet, and mobile.
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So your website actually works as a business tool.
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Your error page is a small detail that adds polish and professionalism.
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Content supplied by you or your legal provider, I’ll handle the setup.
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Including domain mapping and final checks before going live.
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Your project is completed over a dedicated week, with no competing builds.
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A short, agreed revision window to polish details and ensure everything feels right.
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For any technical questions once your site is live.
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So you can confidently update and maintain your Squarespace website yourself.
Timeline & Investment:
Timeline:
Typically 3–5 weeks, depending on your readiness and content.
Investment:
Starting from $3,995 AUD
Final investment may vary depending on functionality, page count, and overall project scope.
50% due upfront, and the remaining balance due prior to launch.
Why choose me?
“Within a few weeks of our work together, my site was ranking number one… I am so impressed with Kelly’s knowledge and professionalism.”
— Doula, Kelly Allen
“Kelly transformed my out-of-date website. She’s a joy to work with - creative, patient and awesomely efficient. I can’t recommend her highly enough.”
— Author, Suellen Dainty
“Kelly is incredibly professional, detail-oriented, and an absolute pleasure to work with. Her expertise and dedication made all the difference!”
— Accountant, Mel Hevey
Kind words from previous clients I’ve had the pleasure of working with.
Nice to meet you:
Hi, I’m Kelly Morton
I’m a Squarespace designer, digital strategist, SEO nerd, and massive Beatlemaniac.
Why This Approach Works
Instead of starting from a blank page, we use a proven structure that’s designed to work:
This means:
✓ Less back-and-forth
✓ Faster progress
✓ A clearer, more strategic website
You’re not figuring everything out from scratch — you’re building on something that already works, tailored to your business.
Still Not Sure If This Is The Right Fit?
● Need something simple to get started? → Choose The Foundation Website
● Looking for a polished, strategic website without going fully custom → You’re in the right place
● Ready to go all in and want it done quick sticks? → Choose Website in a Week
● After something more bespoke and custom? → Contact me here
What Happens Next:
Send through your enquiry below
Fill out the form below with a few details about your business and what you’re looking for. You don’t need to have everything figured out, just enough to get us started.
I’ll review your enquiry and get back to you
I’ll take a look at your enquiry and make sure the Signature Website is the right fit.
From there, I’ll guide you through the next steps to get started, including an onboarding form.
If you’d prefer to talk things through first, you’ll also have the option to book a quick call.
Lock in your project
Once you’re ready, you can lock in your project with a deposit.
From there, I’ll guide you through exactly what’s needed so we can begin smoothly and without any overwhelm.
We get started
Once everything’s in place, I’ll begin designing and building your website, keeping things clear, simple, and collaborative along the way.
A Few Other Costs to Keep in Mind:
I want you to feel clear and confident about the investment involved in your website, including the bits outside the build itself.
Below are a few additional costs to keep in mind, so you know exactly where everything stands from the beginning.
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Your domain (website URL) is usually your business name, for example, mine is lookingglasscreative.co.
If you don’t have one yet, I can organise your first year free. After that, they’re typically around $25/year (as a rough guide).
Already have a domain? No problem. I can connect it to your new site or transfer it to Squarespace to keep everything in one place.
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All Squarespace plans include fully managed cloud hosting and SSL.
The Core plan* is AUD $336/year or AUD $39/month. You’ll save 28% by paying annually, and I can also offer 20% off your first year when you sign up through me.
*This plan allows me to custom-code your website and create a bespoke site, just for you.
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Show your customers you mean business by sending emails from your domain eg, hello@mywebsiteurl.com or joan@mywebsiteurl.com.
Get your first year free if you set up and connect Google Workspace through Squarespace. After that, on the Business Starter plan, you’re looking at AUD $9.90 per month. If you need help setting up your email account, give me a shout.
It’s not obligatory, but think about it: if your customer emails you, what email are you contacting them back on?
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What you need:
Privacy Policy - Your site collects data (contact form, newsletters sign-ups & Google Analytics). You’re required to have a privacy policy so people understand how their data is being used & so that they may opt out.
Website Terms and Conditions (optional, but recommended)- Not just for selling items, it's about protecting the content, e.g. articles, images, etc, that would be deemed your intellectual property and the ability to use testimonials any way you see fit.
See Foundd Legal Prices* →
See Easy Legal Template’s Prices →*This is an affiliate link. I may earn a commission if you sign up using this link, at no cost to you. For further information, please see my affiliate page.
The Signature Website Frequently Asked Questions:
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Most Signature Website projects take around 3–5 weeks, depending on your readiness, content, and overall scope.
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I build exclusively on Squarespace 7.1. It’s a flexible, user-friendly platform that’s easy for you to manage once your website is live.
If your current website is on an earlier version of Squarespace (7.0), I can also help migrate your website across to 7.1 as an additional service.
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No, not necessarily, but having your content prepared (or mostly prepared) before the project begins helps everything run much more smoothly.
I’ll guide you on what’s needed during onboarding. You’ll be sweet.
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Absolutely. If you need additional pages or more advanced functionality, we can chat about the costs, what’s possible and whether this package is still the best fit.
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Sort of. It’s tailored to your business and brand, but built using a proven structure designed to keep the process streamlined, strategic, and less overwhelming.
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If you’re ready to move quickly and want a more intensive, fast-tracked experience, my Website in a Week package may be a better fit.
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Yes! Squarespace is designed to be user-friendly, and I’ll provide personalised walkthrough videos so you feel confident making updates after launch.
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Projects are split into two payments, with 50% due upfront and the remaining balance due prior to launch.
If you need a different arrangement, feel free to reach out, I’m always happy to chat through what’s possible.
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No stress! Fill out the enquiry form and I’ll help guide you toward the best fit for your business and goals.
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That’s completely okay, you don’t need to have everything figured out before enquiring.
Part of my role is helping you clarify what your website actually needs, what pages will work best for your business, and how everything should flow together.
You don’t need all the answers before we begin, just a starting point.