AI Use Statement

This statement explains how Looking Glass Creative (Kelly Morton, ABN 29 603 022 022) uses artificial intelligence tools in its work. In this statement, ‘we’, ‘us’ and ‘our’ refer to Looking Glass Creative, ‘you’ refers to our clients and visitors to our website, and ‘AI Tool’ means software that uses artificial intelligence to generate or suggest text, code, images or other material.

This statement was last updated on 11 November 2026.

1. THE AI TOOLS WE USE

1.1 We use the following AI Tools at the date of this statement:

(a) ChatGPT, on the ChatGPT Plus plan, with the setting that allows OpenAI to use our content to train its models turned off;

(b) the artificial intelligence features in Squarespace, which we use to help prepare page titles and descriptions for search engines, and not to write the text of website pages; and

(c) SEOSpace, which we use from time to time for suggested headings, image descriptions (alt text), page titles and descriptions.

1.2 When we start using a different AI Tool, or change how we use an AI Tool, we will update this statement.

2. HOW WE USE AI TOOLS

2.1 We use AI Tools to support our work, including for:

(a) planning website projects;

(b) troubleshooting technical problems and writing or checking code;

(c) refining website content;

(d) search engine optimisation tasks, including page titles, descriptions, headings, image descriptions (alt text), structured data and llms.txt files; and

(e) helping to draft emails to our clients and the other people we work with.

2.2 We may use an AI Tool to help us start or refine copy, and we review and edit any copy before we deliver it to you.

3. OUR COMMITMENTS

3.1 We review, edit and test everything an AI Tool produces before we use it in our work, and we remain responsible for the finished work.

3.2 We do not enter passwords, login details or other confidential information into an AI Tool.

3.3 We may enter information that is already published on your website, such as your business name and contact details, into an AI Tool for search engine optimisation tasks.

3.4 Before we use an AI Tool to help draft an email, we remove names, contact details and other information that identifies a person.

3.5 We do not use an AI Tool to create images for your website unless you ask us to.

4. YOUR INFORMATION

4.1 The providers of the AI Tools we use are based outside Australia, and information we enter into an AI Tool may be stored and processed outside Australia. Our privacy policy explains how we handle personal information.

4.2 We keep login details and other confidential details in a password manager, and not in an AI Tool.

5. COPYRIGHT IN AI-ASSISTED WORK

5.1 Copyright under Australian law protects material created by a human author. Material generated by an AI Tool with limited human input may not be protected by copyright. Our client agreement states the effect of this on the ownership of the work we deliver to you.

6. YOUR USE OF AI TOOLS

6.1 You are welcome to use AI Tools to help you prepare your content, to brainstorm ideas or to organise your thoughts.

6.2 The feedback you give us on your website must state your own requirements, which you have reviewed and confirmed. If feedback consists mainly of material produced by an AI Tool which you have not reviewed and confirmed, we will ask you to tell us the specific changes you require, or we can review and implement that feedback as additional work at our hourly rate, after we give you an estimate.

7. CONTACT

7.1 If you have a question about how we use AI Tools, please email us at hello@lookingglasscreative.co.